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2月票房破百亿 猫眼娱乐CEO郑志昊:坚定助力行业成长

2019-02-24 01:30:36

  乐山开劳务费发票_电.┿.微‌135-5668-5464 ‌-蔡.先.生---σ‌σ【80460080】诚/信/合/作,100%保。真。售/后.保/障,长/期/有/效日本北海道地震:航空和铁路运输基本恢复正常
  
     中新网2月22日电 截至22日13点43分,中国电影市场票房已经突破100亿,最快一周内将超过2018年2月票房101.47亿,将再次刷新中国影史单月票房纪录,2月市场有望最终报收近110亿元,实现10%左右的同比增幅。
  2月份票房破百亿新纪录背后,是2019年春节档的强势阵容助推。8部影片在大年初一同日上映,随即打破全球单一市场单日票房纪录。最终《流浪地球》凭借超高口碑成功逆袭,以20亿+登顶春节档票房总冠军,目前为止票房已达40亿位居影史票房亚军。《疯狂的外星人》《飞驰人生》跻身10亿+阵营,《新喜剧之王》《熊出没•原始时代》等影片紧随其后,共有7部影片票房过亿。
  作为电影市场一年走势的重要风向标,从今年的春节档中不难发现电影市场的一些“新”意,其中之一就是互联网平台的参与程度更深。比如,刚刚于除夕(2月4日)在港交所挂牌上市的猫眼娱乐,作为春节档盛宴中出现频率最高的参与者之一,在整个档期内为电影市场提供了营销宣发、票务支持、口碑助推等多样化服务。
  今年春节档8部影片中猫眼深度参与了7部。猫眼与《流浪地球》《疯狂的外星人》《飞驰人生》《熊出没•原始时代》等7部影片合作,通过平台化的服务助推春节档58亿票房的同时,也证明了互联网娱乐服务平台的产业价值。凭借大规模的用户覆盖及基于用户消费行为和消费偏好的数据洞察,猫眼在影视出品宣发、口碑扩散、线上票务、内容营销、广告服务、观众消费决策等方面发挥着越来越重要的作用。
  而猫眼娱乐在港交所上市成功登陆资本市场,也让中国独角兽企业在全球经济的舞台上又占得一个席位。
  猫眼娱乐CEO郑志昊在上市致辞中表示:“感恩中国,感恩中国的娱乐事业,感恩这个时代,这是猫眼获得成长的动力。1896年是电影在中国的起点,股票代码‘1896’也是猫眼与行业、与伙伴们坚定成长的新起点。”在随后发出的内部沟通信中,郑志昊号召猫眼员工,“作为‘互联网+娱乐’平台,猫眼要承担起平台的责任,通过科技和创新的力量,让娱乐更简单;持续为用户和行业创造长期价值。”
  资料显示,猫眼是2012年由美团内部孵化的一个业务部门,2016年4月由美团分拆成为一家独立运营的伟德betvictor,并引入光线战略投资完成重组,2017年9月猫眼与微影时代战略合并。
  伴随中国互联网技术、移动支付以及中国娱乐产业高速发展的东风,猫眼在短短几年间快速发展壮大。
  猫眼最早从票务领域切入,按照"互联网+娱乐"战略,一方面通过将互联网与娱乐行业融合,提供在线选座购票、IP衍生品和卖品预售和演出体育赛事购票等一站式服务,以及丰富的娱乐媒体信息服务,打造从使用者内容发现、消费决策及最终享受娱乐内容的一站式在线娱乐消费服务平台,全方位优化用户娱乐消费体验。
  猫眼多年前提供的“在线选座购票”这样一个小小的技术创新,已经改变了中国人的电影消费习惯,改变了中国人文化娱乐生活的消费方式。如今,在电影院排队买票的观众越来越少,中国人基本都是通过线上平台来购买电影票。猫眼开创的线上线下相结合的一体化全渠道消费体验,已经重新定义了中国观众电影消费新模式,加速了中国电影娱乐消费环节的数字化变革。
  目前,中国电影在线出票量占比已经达到84%,而猫眼占据了其中61.3%的市场份额。在中国,仅猫眼一家在这个领域的市场渗透率,就远超过了Fandango 和 Movie Tickets在美国本土市场的渗透率。在数字驱动娱乐产业创新方面,猫眼等中国本土企业已经走在世界前列。
  然而,同Fandango与Facebook合作从工具到社区的演进方式类似,猫眼除了提供购票和衍生品、卖品购买等交易服务之外,还提供媒体资讯、娱乐新闻、预告片等媒体服务,同时也为用户建立起社区,支持用户UGC发表电影评分及评论。猫眼平台已积累1.580亿条电影评分及7,060万条评论,预告片已获累计观看22亿次。
  如今,猫眼将电影行业的经验和丰富的资源、技术优势复制到演出、剧集、综艺等各个娱乐内容领域,来探索中国数字化娱乐的更多可能。
  2017年中国现场娱乐市场规模846亿元,而且现场娱乐网上售票的渗透率还很低,只有8.4%。猫眼通过其拥有的1.346亿月活用户和足够强的平台粘性,用高频的电影售票带动低频的演出赛事售票,在在线现场娱乐票务方面成长迅猛。按2018年前三季度总交易额计,猫眼也已成为中国排名第二的在线现场娱乐票务服务平台。
  除了从娱乐消费环节推动娱乐产业数字化之外,猫眼也依据平台广泛的用户覆盖、品牌认可度、积累的大数据,通过开发专业工具和服务,为娱乐产业合作伙伴提供内容服务、影院和演出场馆赋能服务等多种产业服务,打造产业服务平台,帮助行业合作伙伴优化运营效率,为娱乐行业的其他参与者创造了价值,推进娱乐产业数字化升级。
  猫眼正在通过大数据、人工智能、专业化服务建设下一代娱乐产业服务,成为一个超级娱乐服务平台。通过持续的数字化产品和服务创新,推动中国数字化全球竞争力的提升。
  中国移动互联网崛起为猫眼的成功提供了机遇,猫眼也以其互联网平台能力反哺产业,推动中国娱乐产业数字化升级。伴随着中国娱乐产业高速发展,猫眼在推动产业数字化升级、促进中国数字化全球竞争力提升方面,将发挥出越来越重要的价值。



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